Consumer Behavior

Consumer Behavior Paper MKT/435 Consumer Behavior Latasha Henderson University of Phoenix Maria perform 11/14/11 Consumer Behavior Consumer behavior is when consumers ar studied to see what they ar purchase, where they argon buying and how to a greater extent than they argon spending on these harvest-feasts. Marketers need to know this data in order to create an hard-hitting campaign for a particular product or service. Marketers deprivation to satisfy the consumers unavoidably and in order to do so they must first understand how to do it (Perner, 1999). There are many methods that could be used to gather this information about consumers. There are direct mail surveys, focus groups, direct mail follow cards, individual interviews, and Internet surveys. Some methods are considered more stiff than others but all methods are used. Depending on the product or service one method may prove to be more effective. Consumers are looking for the best deal on the things that they want to buy and are expecting companies to market products to show whence their product should be bought and where that product open fire be found. Consumers are the most important part of the campaign because it is pertain on the consumers wants and needs. Consumers are the one that are buying products and without them, the product or service will have a concisely life cycle as well as the telephoner that put it out. Marketers study the dissemble of consumer behavior on parliamentary law as far as health and the economy (Perner, 1999). If a fast food company has an battleful advertising campaign, it muckle result in health problems. Granting soft credit can have a negative impact on the economy. analyze consumer behavior helps make decisions on things standardized; what time to denude certain advertisements, where to place certain ad, and what price range to cumber the product in. The four Ps Understanding how the consumer interact s in the selling mix is to understand the c! onsumers buying behavior. I recently was in the market for a TV...If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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