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International merchandising Project: Kababji Outline: 1- History| 2- households profile | 3- Mission and Vission| 4- Kababjis concept| 5- environmental analysis| 6- SWOT Analysis| 7- merchandising segmentation, targeting, and positioning| 8- Marketing mix strategies| 9- Mode of entry| 10- Conclusion| 1) HISTORY Kabab-ji is more(prenominal) than a restaurant; it is a novel approach to fare. The kabab-ji judgement positive from the vision of one man, following his education in the cordial reception field and observation of opportunities for developing a unique aliment service model. This man is Toufic Khoueiri; the concept is puritanical casual grill. And the root kabab-ji impoliteed in jounieh, north of Beirut in 1993. The mint emphasizes on product freshness, healthy cooking. Food sufficed riotous is not to be confused with fast food, for the main quality is that our food i s entirely hustling from fresh ingredient, Kabab-ji goes the extra mi to get down you fresh quality food that tastes bang-up every time. Our account is that of a traditional Lebanese/Mediterranean menu evolving to an open grill in a contemporary design. In short, it is the stub and value of the past served in a modern dish.

2) Kabab-jis Profile The Flavour of Lebanon, the savor of the Mediterranean; this is the secret that lies behind the recipes of Kabab-jis rich aromas and superb marinades. We serve an array of kababs, dips- including the world-famous hummus and salads, of which tabouleh is a favoured s peciality. Vegeterians will also queue up a! welcoming rig at Kabab-ji. As for all(a) of you meals lovers, the fair news is that all our kababs are barbecued without any additives, charcoal grilled to curb no fat, and smoked at a distant from the searing flames for that twit taste that has taken Kabab-jis temperament to a ball-shaped scale. Every sandwich, platter, and fresh bread is prepared in bet of you so that you are part of the Kabab-ji...If you insufficiency to get a full essay, order it on our website: OrderCustomPaper.com

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