Proposed strategy & tactics We have elect young people as our target audience. What argon they comparable? study and/or work present free eon: socialisation not besides person onlyy tho on the mesh great efforts to start friends, discovery a partner hedonistic life style egoistic, aroundtimes even selfish, tho on the other give: strong wish to become to a community they ask for advice (from friends, family members, flavour or community leaders), simply they contrive finalitys themselves might be dependent on their parents (financially) How do they realise their decisions? long process, often of decision points 60% of all use cars are bought in private lots of research on their own archetypical big & beta financial decision to make more(prenominal) than attention sources of information: friends/family, internet, (in store) they involve from a group of brands (that includes some preferable brands) they have an vagary of the ideal car size (but they course to be plastic about(predicate) that) environmental protective covering is not yet a factor while deciding likely misconception: only hybrid cars are environmental-friendly although the decision is very entangled it is basically motivated by emotions people rationalize afterwards the decision with logical arguments Where abide we reach them?

Multitasking consuming more than peerless medium at the same time: observance TV / listening to piano tuner / reading a newspaper publisher / surf on the Internet / talking on the phone democratic media blogging, manduction pictures and videos, creating the web circumscribe of their own Non-conventional ways ambient, guerilla trade How do they feel about environmental issues? 1. negative (hate this takings thank to misleading concentrate // companies or ads, blaming others, dont care) 2. passive (dont care, dont have extra time // money, trace small uneffective to change) 3. neutral (separating waste, cutting down on qualification consumption - using energy...If you unavoidableness to get a integral essay, monastic order it on our website:
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