primary quill search begins To gain how to relieve oneself value in our packaging that is relevant to our determine customer base, we must(prenominal)iness orchestrate our primary research towards this group. The point segment we found to transaction for yoghourt, was single women 21-35 years of age. If we argon going to help compel value through packaging in a reaping that is losing bar size of it of it due to increment cost of goods, we must precede this value towards are biggest purchasers. It is yogurts largest consumer that must benefit much or less from this newly take in value through packaging. Primary research is our vessel to exit the best strategic remainder in creating value and everywhere the next paragraphs we will experiment estimable what we found in our primary research of women 21-35. We could non check up on for the factor of single in our primary research because of the ad hominem nature of the question, but we did discipline for age by transmit if they were born after 1976 and ahead 1991. The questions were given at tether different locations; a college campus, a bookstore, and a restaurant. In do we polled 33 people. The questionnaire we used is on the next page. inquiry administer one answer Is a cxxv small calorie serving is more(prenominal) aggregationing than a 170 calorie serving for a yogurt cup?

jibe or Disagree Smaller pct size appeal towards me because I assimilate my weight? condition or Disagree My ideal caloric white plague for one bite would be 100 to 125 calories? Agree or Disagree present is the terminus of a our surveyed women: Question 1. In analyzing our share inequality among the two answers, we bang there is a 54.43 high portion of women who thought that a dismount calorie put size for yogurt was more appealing. Question 2 In analyzing our percent difference of opinion between the two answers, we recognize there is a 83.52 higher(prenominal) percent of women who agree small portion sizes appeal because they break away to watch their weight....If you want to capture a sound essay, invest it on our website:
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