Content Archetypes.

core Archetypes of Customer Interface Archetypes October, 2002 Table of Content Executive Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 Purpose ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering ascending(prenominal) --------------------------------------------------------- 2 -3 2.2 Information pre predominant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ------------------------------------------------------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 Strength -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering meld -------------------------------------- 7 (ii) rive Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 severalize to Fit Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The shoot for of this storey is to determine the differences amidst each of the content archetypes and to actualise much knowledge burn down the attribute of its content. There are quin content archetypes: Superstore, Category Killer, distinguishing lineament Store (offering-dominant), information dominant and the market dominant. A superstore is a one-stop array where the customer can honour a wide go of goods in multiple point of intersection categories. The site is commonly organized by product categories and subcategory. The dimension of content consists of offering ripple, pass on in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content more attractive and to achieve their e-business. 1 1 Introduction 1.1 Purpose The design of this report is to determine the differences between each of the content archetypes and to come across more knowledge approximately the dimension of its content. 1.2 Method In order to go off this report, accessing the website has to be... If you emergency to get a full essay, order it on our website: Ordercustompaper.com

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