Sony Company Analysis: SWOT, PEST, 5 Forces and SGA

Sony Company epitome SWOT, fella, 5 Forces and SGASony SWOT epitome volt Forces epitome of Sony bloke abridgment of Sony strategic assembly Analysis of SonyExecutive SummaryThe purpose of this paper is to analyse Sonys system and appreciate various tools which give the great sharpness into that strategy. The assessment of the guild is found on quadruple tools, mainly SWOT, PEST, doormans Five Forces and Strategic gathering Analysis (SGA). Those tools atomic round 18 believed to criticall(a)y evaluate Sonys tactics with regards to its rival, external and internal surround. Further more(prenominal), the tools critically assess Sonys gaps in its strategy.Introduction Sony Corporation has been real in(predicate) all(prenominal)where several decades and has consumptiond its innovation to create a multibillion and multinational electronic empire. With products such as transistor radio, the Trinitron, the VTR and many more the union has changed our common live s. Nowadays, Nipponese companies such as Sony mountain set a genuine example for other external companies to benchmark the way they implement their pipeline strategy. However, the current slowdown of global economy, the appreciation of yen and the decline of Japanese stock foodstuff had forced Sony to re-examine its current traffic fire (Sony, 2009). Hence, this paper critically evaluates Sonys business strategy. The assessment of the come with is ground on four tools that give the greatest taste into Sonys strategy, mainly SWOT, PEST, Porters Five Forces and Strategic Group Analysis (SGA).Sony Company A brief introductionSony is an international corporation with major businesses in electronics, movies, video games, and finance. The Japan-based company is one of the worlds expectantst media conglomerates with tax r horizontalue of $89.6 billion in its fiscal 2008 (Sony, 2009). Sony is a swell up-recognized brand name of consumer electronics and its fundamental produ cts ar CyberShot digital cameras, Bravia LCD TVs and VAIO computers. Those products constitute 65.1% of sales and operating revenue. The trey man-sizedgest commercializes for SONY are Europe with 25.7 % of operating revenue followed by Japan with 24.2 % and ground forces with 23.6%. Innovation loss malarkyerSony is an innovation leader. In fact, Sony is still among the top 10 most innovative companies in the world, accorduroying to Leberecht (2008). What is more, Sony has led the grocery in full terms of innovative technologies and high shade items. Through extinct its autobiography, Sony has proved that the company atomic number 50 capture the imagination and correct peoples lives by apply snub edge technologies. Sonys Business dodge Sonys Business outline is to be the star global provider of ne twainrked consumer electronics and entertainment in the world (Sony 2008). In roll to do that Sony pass on try to retain market shares in substantial markets by introduc ing innovative technologies and enter smart products to emerging markets to achieve higher(prenominal) sales declaration and eventually large market share. As end be seen above forward-looking user groups with great response to sufferance of electronics draw emerged. Those groups engage been called BRIC (for Brazil, Russia, India and China). They are the worlds fastest growing economies, contri thoing to a great deal of the worlds explosive growth of trade. By 2020, the four biggest emerging markets share of world output go forth double to 16.1 % from 7.8% in 1992 (IDC, 2006). Consequently, Sony leave behind demand to grab some of it. SWOT AnalysisWhy does a SWOT give the greatest insight into Sonys strategy?Organizations such as Sony do non exist in a vacuum exactly rather exist and compete and cooperate in an interrelated environment characterized by complexity. Understanding this environment is fundamental for Sony to obtain the farm a leader and gain bigger mar ket share. in that locationfore, SWOT epitome is a effective aid to do that. The psychoanalysis is apply at the beginning of strategic decision- fashioning where it provides the basic framework (Hamel Prahalad 1994). SWOT creates lists of strengths, weaknesses, opportunities and banes where an organizations use these to generate strategies that fit their particular projected location, objectives and their capabilities (Bourgeois 1996 Pearce and Robinson 2003 Thompson and Strickland 1998).Consequently, buy conducting SWOT analysis on SONY it entrust be visible if the companys strategy fits projected situation. Furthermore, Valentin (2001) said that the SWOT analysis gives the greatest insights into companys strategy as it shows the companys conventional approach of realizing the desired alignment. As a import SWOT analysis is a valuable tool in the field of business strategy and gives the greatest insight into Sonys strategy because it illustrates valuable aspects of orga nisations environment and decisions made by the negociatement. Sonys SWOTStrengthsAbility to produce innovative, quality productsSonys innovations have become part of the mainstream culture. Starting with the first magnetic taping and tape rec raise in 1950, then the transistor radio in 1995 and the worlds first all-transistor TV set in 1960 and many more as shown below.Ability to be successful in several different marketsSony is successful in several different markets. The company has made an electric shock in the PC market, video game market and particularly the television market. dissolute growing companySony ranks among ZDNet Asias Top 10 fastest-growing companies for 2008/2009 (ZDNet Asia 2009).M2M monitoring engine roomSony has M2M Machine-to-Machine (M2M) contrasted monitoring technology-based service solutions. The service solution allows court-effectively and continually monitor and manage the various components of production (Sony, 2006). WeaknessesProducts are expe nsive Sonys products are 20 to 30 percent higher than comparable goods (Cook, 2003). For that reason, for example, people in maturation countries with nominal wage tin cannot afford to purchase them.Inefficient return chainSony is arduous to close the gap with technologies companies such as Apple or amazon which use Internet services to improve their electronics such as digital-music players. However, because of its business all overload of heavy operating costs leading to inefficient supply chain Sony is missing that market gap.OpportunitiesComplementary products and servicesSony has opportunity to transmit complementary products and Internet services in saturated markets (Japan, USA) and standard products in emerging markets (China, India, Latin America).Innovative designSony can use user- kind applications, innovative materials and attractive visual appearance to differentiate products. parvenue technologies3D TV technologies that use a single image which is split by mi rrors and not as in majority of 3D set ups that use two camera systems (BBC, 2009).ThreatsNew entrantsNew companies can enter the market since the shift from analog to digital technology made it easier. This is because complicated functionality has become c formerlyntrated in semiconductors and easier to manufacture. appear marketsEconomic uncertainty and political asymmetry in markets such as China, India, Russia is more violated than this of United States and westerly Europe. Porters Five ForcesWhy Porters Five Forces would give the greatest insight into Sonys strategySony has to analyse and understand the manufacturing context for developed markets in order to sustain its strategy which is to be an innovation leader and the worlds leading consumer brand. The stumper of the Five Competitive Forces developed by Porter can facilitate. Porter (1980) identified five warlike forces that shape every industry and every market. These forces determine the competition and show the attr activeness of an industry and its potential. Furthermore, Porters example is based on the approach that a corporate strategy should meet the opportunities and threats in the organizations external environment. Particularly, hawkish strategy should focus on understanding industry structures and the way they change. Consequently, it is one of the most effective tools to give insight into Sonys strategy.Porters Five Forces AnalysisThe following model illustrates Porters Five Forces AnalysisThreat of New Entrants paltryAny beginner will need economies of scale to be successful in this market. A small player will engage strong relations with suppliers and efficient manufacturing processes otherwise it will not be achievable for him to produce at a low cost. This whitethorn result in incurring losses and failing to gain bigger market share. Furthermore, every company that wants to compete in this market will claim sophisticated technology and well developed RD unit. dicker Power of Suppliers- LowDue to the fact that in that respect are so many suppliers dicker power of them is low. Companies in the electronics industry are looking for cheaper imports from countries such as Taiwan or China (Armstrong Kotler 2008). Many are relocating manufacturing facilities to these countries, as impairment competition is on the rise. Suppliers are forced to cut their hurts or go bankrupt impu carry over to the price war as their customers can go to other suppliers who are offering cut down price. What is more, manufacturing has shifted from brand owners to mass logistics manufacturers in order to cut the costs associated with the production (Sony, 2009). Large companies from similar industries can now enter this market and that is why bargaining power of suppliers is low.Bargaining Power of Buyers- HighFirst group- buyers, who purchase from retailers (Curry, Argos) that have long term relationships with global brands such as Sony, Canon, Kodak, Nikon, Olympus. Curry or A rgos has high acquire power since it offers customers great harbor by checking competitors prices and securing exclusive deals from key manufactures, and making a decision which product to discern.Second group- individual customers even though they have limited buying power and they do not have much impact on the company directly, they are the one who buy products from Curry or Argos and they influence those retailers over which product they will choose in upcoming. Threat of Substitutes- HighThe threat of substitutes is very high example digital cameras. Camera phones are ideal substitute for all digital cameras. According to Lyras research, a digital imaging research firm, mobile phones are bewraying faster than digital cameras. Lyras (2006) estimated that the camera phones reached 850 million units in 2006, and this number is expected to grow to more than 1.5 billion units in 2010. Competitive challenger between Existing Players- HighThere are numerous and rather equally ba lanced firms competing in this market with Sony the biggest ones are Panasonic, Phillips. The competition is trigger-happy thither is a short-change product support cycle, high cost associated with RD that gives low profit margins and finally high exit barriers. It is noticeable that over the years, the nature of the business has forced manufacturers such as Sony to offer innovations with raise models (Johnson et al 2008). Moreover, brand name is no monthlong as grand as it used to be (Anderson, 2008). Consumers are now looking for electronic goods that offer their most wanted features at the lowest price, regardless of brand.PEST AnalysisWhy PEST analysis would give the greatest insight into Sonys strategyAnother strategic tool that can jock to evaluate Sonys strategy is PEST analysis. It is a valuable tool for understanding the big picture of the environment in which an organisation is operating (Bowman Faulkner, 1996). PEST analysis is a framework that categorises enviro nmental influences as political, economic, social and technological forces (Jones cumulation 1992). In view of the fact it is fundamental to identify those factors as they magnate have affect on Sonys supply and demand levels and its costs especially in emerging markets. Furthermore, PEST gives the greatest insight into Sonys strategy since it will show the market growth (emerging markets) and decline (developed markets), potential and direction for Sonys trading operations. What is more, PEST analysis will show whether it was worth to enter Sonys business operations into new markets and new countries. Consequently, PEST analysis with SWOT and Porters Five Forces model will help to review Sonys strategic direction.Political Tariff mow-off in EUTariff reduction in EU countries will affect directly import and export procedures in Sony corporation, as the price will be modified due to this policy.Emerging marketsUnfavourable political factor including unforeseen legal or regulat ory changes such as foreign replace, import and export takes, political instability and potential conflicts among evolution nations. EconomicProductsSonys products are rather expensive and people in developing countries with minimum wage cannot afford to purchase them. Uncertainty The economic situation in developing markets can get worse, which could result in future effects on earnings (Jeanet Hennessey 2004). Foreign exchangeForeign exchange rate fluctuations can have an effect on financial results since large portion of Sonys sales and assets are denominated in currencies other than the yen. Socialclient preferences In some markets, customer needs and preferences are becoming more similar (Johnson et al., 2008 p. 69). Electronics goods are standardised products therefore culture no longer has a big impact. In fact, the more standardized product, the better chances to sell it world full(a). According to Slack, et al. (2007) this helps organization to have transference of mar ket across countries. technologicalAdvanced technologyAdvanced technology to be more competitive in the market is a key issue (Armstrong Kotler, 2008). Sony knows that to manufacture very innovative products that will be hard to copy and help to lead in the market the company needs to identify and constantly improve its RD department.Strategic Group AnalysisWhy Strategic Group Analysis gives the greatest insightStrategic Group Analysis is useful for every company as it can be performed in a short period of eon. This tool would give insight into determining different competitive pips of companies in the industry (Mintzberg et al 2003). The analysis can illustrate fervency of rivalry within and between groups and implications of competitive position (Bourgeos, 1996). This is because Strategic Group Analysis is a collect of companies in an industry. Furthermore, groups of companies are clustered well-nigh a similar competitive approach or strategic position. Finally, the companie s in a group are similar to each other but different from companies in other groups. Consequently, this tool is useful in assessing Sonys position among its rivals and provides insight into its strategy.The diagram above shows strategic groups that are in competition with each other. These are analysed according to price and customer perceived value (branding). Strategic spaces are opportunities for companies. For example in order to fulfil those spaces Sony could lower its prices and LG could change the perception of the brand to the higher value. However, this opportunity might be a threat as Sony could lose profits and customers by ominous prices and its perceived value. In LG case, the company would have to spend a fix of money on the market campaign to change the perception of the products and invest in RD to actually change the product to a higher standard. What is more, the company would have to charge more for its products and therefore it might lose customers. Mobility b arriersThe mobility barriers restrain enterprises in electronics industry to go from one strategic group to another. If Sony go from one group to another, it could incur higher costs or threat of lowering perceived value. However, with more flexible manufacturing and fast development of new technologies in the future the barriers to mobility may be lowered and it might be easier for Sony to go from one strategic group to another.ConclusionSonys strategy has been analysed using SWOT analysis, Porters competitive forces model, PEST analysis and Strategic Group Analysis. Those tools gave the greatest insight into the companys strategy. This is because they analysed the companys competition, its competitive proceeds, internal and external environment. By understanding those, the company can retain market shares in developed markets and enter new products to emerging markets to achieve higher sales growth and eventually bigger market share. Consequently, those tools are vital for asse ssing the companys strategy as they take into musing existing factors but besides forecast change for the future. This way Sony can adjust its strategy to the environment in which it operates. Furthermore, appreciate its investment into RD by assessing its clients needs. This further leads to Sonys competitive gain.ReferencesAnderson, C. (2008) Future of the Business lendable from accessed 21 NovemberArmstrong, G. and Kotler, P. (2008) Principles of marketing 13th ed., New Jersey, Pearson Prentice Hall.BBC (2009) Sony shows off 3D TV technology available from http//news.bbc.co.uk/1/hi/technology/8285187.stm Accessed 20 NovemberBowman, C. and Faulkner, D (1996) The amount of money of Competitive Strategy Prentice Hall. pp.25-19Bourgeois, J.L. (1996), Strategic worry from Concept to Implementation, The Dryden Press, Florida pp. 34-40Celik A. (2008) Emerging Markets available from http//celikalper.wordpress.com/2008/11/18/emerging-markets/ Accessed on 22 NovemberCook B. (2003) So ny ply Brand Channel available form http//www.brandchannel.com/features_profile.asp?pr_id=128 Accessed on 21 NovemberGrant, R.M. (2005) coetaneous strategic analysis. London Blackwell pp. 56-62Hamel, G. and Prahalad, H.K. (1994) Competing for the Future, Boston, Harvard Business School Press pp. 36-39Jeanet, J.P., Hennessey, H.D. (2004) Global marketing strategies 6th ed., Boston, Houghton Mifflin pp. 41-45Jones, G.R., Hill, C.W. (1992), Strategic Management An Integrated Approach, Houghton Mifflin Company, Boston pp. 28-33Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy (8th Edition) Text and Cases, Prentice Hall, Harlow pp. 28-43Leberecht T (2008) The worlds 50 most innovative companies available from http//news.cnet.com/8301-13641_3-9926227-44.html Accessed 20 NovemberLyra Research Corporation (2006) Mobile phones available fromAccessed 23 NovemberMintzberg, H., Lampel, J., Quinn, J., Ghoshal, S. (2003), The Strategy Process Concepts, Contexts and Cases, 4th end., Prentice-Hall, Upper Saddle River, New Jersey. pp. 45-49 Pearce, J.A. and Robinson, R.B (2003) Strategic Management Formulation, Implementation and Control (8th Edition), McGraw-Hill, New York, NY pp. 56-62Porter M.E. (1980) Competitive Strategy eject Press, New York pp. 27-45Slack N., Chambers S. and Johnston R. (2007) Operations Management, Fifth Edition, Harlow, Prentice Hall. pp 35-37Sony (2006) Sony yearbook Report 2006. Available from http//www.sony.net/SonyInfo/IR/financial/ar/2006/index.html Accessed 15 November 2006Sony (2008) Sony Group Corporate Strategy Update FY2008 FY2010. Available fromhttp//www.sony.net/SonyInfo/News/Press/200806/08-080E/ Accessed 22 NovemberSony (2009) Sony Annual Report 2009. Available from http//www.sony.net/SonyInfo/IR/financial/ar/8ido180000023g2o-att/SonyAR09-E.pdf Accessed 22 NovemberThompson, Arthur A., Jr., and Strickland, A. J. (1998). Strategic Management, 10th ed. Boston Irwin/McGraw-Hill. pp. 12-24ZDNet Asia (200 9) Sony is a leading consumer electronics and entertainment company globally Top Tech Index 2008/2009 available from http//www.zdnetasia.com/toptech/2008/0,3800017271,62048727,00.htm Accessed 19 NovemberSony aims to enshroud being one of the worlds leading consumer brands in the 21st century, providing customers with a wide range of attractive products, content and services (Sony 2009 p 3). Sony will aim to achieve higher sales growth through gaining bigger market share.PEST analysis can help to understand guesss associated with the market growth or decline, and the position, potential and direction for an individual businesses or organizations (Grant, 2005). PEST analysis is frequently used as a generic orientation tool, that can help to find out where a company or a product is in the context of what is happening externally (Jones Hill 1992). The four elements shape a structure for reviewing a situation and strategy or position.PEST analysis needs to be carried out on a regular basis to be effective. Companies can gain competitive advantage when they do analyses regularly and systematically as they can spot trends forrader others and exploit them fully. Thus, PEST is a tool that would give the greatest insight into Sonys strategy. progeny of Yoga on tush Wetting in tykeren StudyEffect of Yoga on rear Wetting in Children StudyEFFECT OF YOGA ON BED WETTING FREQUENCY IN CHILDRENA Pilot analyseABSTRACT complete puckish or Nocturnal urinary incontinence is a common enigma in tykeren. It refers to the unintentional passage of urine during sleep. Bed change is normal till the age of 5yrs, if continues over the age is due to sensible as well as psychological connection. 15% of populations have this problem globally. Yoga is a traditional Indian medicine which was now used up for many clinical conditions. The aim of this body of work is to find out the effect of yoga on reduction of get by wetting frequence in children. 10 children with complains of nocturnal enuresis were selected by purposive sample method. organize yoga computer programme was condition to the children. The yoga programme was conducted pass over days for 4 weeks. excrement dairy was used to evaluate the improvement on hunch wetting frequency. Following the 4 weeks of programme the collected datas were study using the descriptive statistical method. This study finds that yoga is useful method in reduction of strike out wetting frequency. Thus the study concludes that yoga play a major manipulation in reduction of bed wetting in children and it also promotes psychological and moral boost to the children.Key words Yoga, Bed wetting, Voiding diary. Nocturnal enuresis.INTRODUCTIONBedwetting is also called as nocturnal enuresis, it is the unwilled discharge of urine in children during night or during sleep1. When the child tends to voids involuntarily for at least collar times a week later 5 years without any congenital defects is termed as nocturnal enuresis.2In India about 15 million children were having bed wetting problem. It is one of the commonest problems in young children. Usually it is found more common in boys3. 1.6% to 15% of children wet their bed during night, it is found that 10% to 15% of five-year-old children and 6% to 8% of eight-year-old children, and it declines to 1% to 2% by 15 years of age4.Nocturnal enuresis is one of the common urological problem. Actual cause of the bed wetting is unknown. It was considered to be one of the most disabling problems during child physical as well as psychological development. though it looks a simple problem there may be various other conditions underlying like, neuromotor problems, financial aid difficulties, learning disabilities, and the possibility of being the cause of psychological status. 5,6,7Bed wetting without day time symptoms are termed as mono-symptomatic nocturnal enuresis whereas bed wetting occurs both day and night are termed it as Non-monosymptomatic 9. Delvin conducted a population survey on 1800 Irish children with the age of 414 years and he found that 33% of children void less than once a week, 11% voids once a week and 25% voids two to four times per month10. Bed wetting will cause terrible emotional impact in child as well as their parents. Children with enuresis are commonly punished and are at the risk of emotional and physical abuse11. Parents should understand that bed wetting is never through with(p) on purpose or not make as acedia 8.Many studies have identified the impact of bed wetting may cause anxiety, embarrassment, loss of self-esteem, concentration difficulty, learning difficulty and may impact the psychological status of the children12. Bedwetting tend to run in families. Many children who wet the bed have a parent who did, too. just about of these children stop bedwetting on their own at about the same age the parent did.13Most children outgrow bed-wetting without treatment4. However, some child may need so me supererogatory assistance from physician. Bedwetting is typically seen more as a social turnover than a aesculapian disease because it creates embarrassment and anxiety in the child and conflicts with parents. The single most important thing parents should do is to be encouraging and reassuring rather than blaming and punishing. The many treatment options range from home remedies to drugs, even surgery for children with anatomical problems14.Primary management of bed wetting is behavioral modification and positive reinforcement15. Yoga isan ancient tradition that has been westernized and often practiced for its proposed health benefits. Yoga therapy was described by Indian authors 2500 years ago, but it still plays an important role in everyones life16. It often translates union of the mind, body and spirit17. Yoga is considered as a mind and body exercises, it helps to unite the body and mind it brings the physiologic state of the body and shape emotions, thoughts and att itudes18.Yoga becomes a promising therapy for the children. It plays an important role in development of several aspects of cognition and executive functions19. Certain yoga postures or asanas have proved to help the child to overcome the bed wetting. Though there were extensive articles on benefits of yoga in bed wetting, still there is no study to prove its efficacy. There is no spot to head comparison of the yoga on its role on nocturnal enuresis. This pilot study tries to identify the effectiveness of yoga in the nocturnal enuresis. The study hypothesized that there will be no significant difference in reduction of Bed wetting frequency following yoga therapy.METHODOLOGYSubjects were selected through purposive sampling method with descriptive study design. 10 children complains of bed wetting were include in the study. Prior to the selection of the children for the study, a clear analysis was through by urologist and an approval from pediatrician who states that there was no ot her medical reason for the nocturnal enuresis. A clear examination was done by the senior physiotherapist to rule out any bony deformities (Structural). sack up instruction to the children and the mother about the benefits of yoga and its physiological role on urinary system was clearly explained. Informed consent was obtained from the mother. Upon obtaining the concern 10 phallic children were included with the age group of 610 years, having normal life style, complains of nocturnal enuresis at least 3 times in a week, well-nourished children, school going children and those who are willing to do yoga, and those who wish to continue yoga regularly. The study excludes mental retarded children, children with urinary infections, mal nourished, close and any other structural deformity. A detailed session on yoga and its benefits was given to all children and the mother / guardian. Queries and Questions raised by the parents were addressed, and advised all parents to bring the childr en compulsory. The yoga programme was conducted for 4 weeks of duration, and a session of the program was conducted alternate days, each sessions consist of 3045 minutes of duration. All subjects were taught yoga postures (i.e asanas). sixer asanas were chosen for this study, the asanas were chosen as per discussion with the stalwarts in yoga and yoga guru. Asanas were trained to the children by the researchers, all the postures / asanas have to sustain for ten to fifteen counts. For the first three sessions the children were taught to do asanas and difficult postures were assisted by the researcher, later, once they mastered the technique, they are all practiced to do these postures without support. List of asanas trained to the children are Konasana, Sakrasana (Standing), Yoga mudra, Sarvangasana, Savasana ,Nisbandabhava. in advance commencement of the study a warm up programme was given with Suryanamaskar for 10 mins. Once they completed then the children were initiated the asa nas. At the end of the program savasana was given to relax the muscles. The programme was conducted initially in groups, all the queries were unmortgaged on every session. This study was accepted by the Institutional honest committee. There was no harm involving the participants in this study. There was no drop out in this study. Voiding dairy given to the mother and asked them to engage up when their children does bed wetting. The data were collected in likert scale (i.e 05 scale), and the data are used for the analysis and it was tabulated in percentage. conduce AND DISCUSSIONThe data was analyzed by using SPSS statistical package, 19.1. The slacken I shows the general information about the children. All children included in the study are antherals. There are various studies suggest that male children are mostly involved in nocturnal enuresis. Voiding account noted in these children is only during sleep and at the night time only. 80% Parents of the children has the family hi story of nocturnal enuresis. We also gathered that 85 % of parents scolder or punish their children for the bed wetting. tabulate II shows the voiding history of the participants which was shown in percentage. It shows that 57 % of participants are with the age group of 6, 8 years. 4 times in a week is the maximum voiding frequency by the children. Two children has the history of voiding 2 times in a week, others are having the frequency of more than 3 times per week. display board III shows the voiding history before the yoga programme and after the yoga programme. The table value shows that there was a significant difference existed between the groups. There was a marked difference between the pre and post test values.The result of the study revealed that the yoga programme has showed a marked reduction on bed wetting frequency in children. Yoga helps to promote retention control, regular practicing helps to confuse urination by few seconds to few minutes.Bed wetting is a shame ful situation for children as well as parents, but it is not a serious problem, and it is common in boys20. Yoga play a major role in control of bed wetting, the retention exercises should be change magnitude gradually without putting pressure on the children, and the exercises would help to increase the control in vesica muscles and also increases vesica capacity20. Yoga helps to strengthen muscles which control urination. It also helps in increasing bladder capacity.Regular practicing yoga will stimulate the sickening system, and thereby influence the micturition system in the spinal cord lead to better control and coordination of the process21. Yoga also helps in reduction and legal profession of the psychosomatic stress disorders 22. Studies found that yoga help in improving the bladder control in patients with urinary incontinence. Few researches conducted for women who show that yoga improves pelvic health and helps in gaining control over the urine leakage. Yoga programm e directs the mind knowingness and increases relaxation and relieves anxiety and stress23.The study confirms that the yoga programme will improve the bladder control in children and it was a beneficial one for the treatment of bed wetting. Regular practicing of yoga provides additional benefits like improvement of flexibility and also help to improve the concentration, memory and reduction in stress level. However, the study was done in a small group, the results cant be generalized, and there was an elaborate and large group of participants needed. The other factors like psychological or pharmacological factors were not considered in this study, future study need a holistic approach in the management.REFERENCESDalton R. Enuresis. In Behrman R, Kliegman R, Arvin A, Nelson W, editors.Nelson Textbook of Pediatrics.15th edn . Philadelphia WB Saunders 1996. pp. 7980.Forsythe, W. I., Butler, R. J. Fifty years enureticalarms.Archives of Disease in Childhood, 64 879, 1989Caldwell PH, Edgar D, Hodson E, Craig JC. Bedwetting and toileting problems in children.Med J Aust.2005182(4)190195Mark Feldman et al., Management of primary nocturnal enuresis, Paediatr Child health Vol 10 10(10) 611614..December 2005.von Gontard A, Freitag CM, Seifen S, Pukrop R, Rhling D. Neuromotor development in nocturnal enuresis.Dev Med Child Neurol.200648(9)744750.Okur M, Ruzgar H, Erbey F, Kaya A. The evaluation of children with mono symptomatic nocturnal enuresis for attention deficit and hyperactivity disorder.Int J Psychiatry ClinPract.201216(3)229232.Coppola G, Costantini A, Gaita M, Saraulli D. Psychological correlates of enuresis a case-control study on an Italian sample.PediatrNephrol.201126(10)18291836American Psychological Association.Diagnosis and Statistical Manual of Mental Disorders.4th ed. Washington, DC American Psychological Association 2000. pp. 108110.vanGool, J. D., Nieuwenhuis, E., ten Doeschate, I. O. et al. Subtypes in monosymptomatic nocturnal enuresis. II. Norse Jo urnal of Urology Nephrology Supplementum, 202 8, 1999Devlin, J. B. Prevalence and risk factors for childhood nocturnal enuresis. Irish Medical Journal, 84 118, 1991Kaplan, Harold, I and Sadock, M.D, Synopsis of Psychiatry, eight edition, 1998, Baltimore Williams and Wilkins.Moffatt ME. Nocturnal enuresis psychologic implications of treatment and non-treatment.J Pediatr. Apr 1989114(4 Pt 2)697-704.Katz ER, DeMaso DR. Enuresis (bed-wetting). In Kliegman RM, Behrman RE, Jenson HB, Stanton BF, eds.Nelson Textbook of Pediatrics. 19th ed. Philadelphia, Pa Saunders Elsevier 2011chap 21.3.Ramakrishnan, K, Evaluation and treatment of enuresis, American family physician 2008, vol 78, 4, 489-496.Glazener CM, Evans JH. Simple behavioral and physical interventions for nocturnal enuresis in children.Cochrane Database Syst Rev.2004.Garfinkel M, Schumacher H. Yoga Effects.Rheum Dis Clin North Am.200026 one hundred twenty-five32.Satchidananda S.The Yoga Sutras of Patanjali.Yogaville, VA Integral Y oga Publications 2005.Cowen VS, Adams T. Physical and perceptual benefits of yoga asana practice.J BodyMovTher.200592119.Chen TL, Mao HC, Lai CH, Li CY, Kuo CHThe effect of yoga exercise intervention on health related physical fitness in school-age asthmatic children.Hu Li ZaZhi2009,5642-52.Nadeem Naqvi, 2011, Bed wetting problem How to deal with bed wetting, http//www.studyvillage.com/resources/2899-Bedwetting-problem-How-deal-with-bed-wetting.aspx.Udupa, K. N, 2000, Stress and its management by yoga. New delhi, MotilalBanarisdass.Huang, Alison J. Jenny, Hillary E. Chesney, Margaret A. Schembri, Michael Subak, Leslee L.A Group-Based Yoga Therapy incumbrance for Urinary Incontinence in Women A Pilot randomise running Female pelvic medicine Reconstructive surgery may/June 2014-Volume 20-Issue 3 pp123-184Huang, Alison J. Jenny, Hillary E. Chesney, Margaret A. Schembri, Michael Subak, Leslee L.A Group-Based Yoga Therapy Intervention for Urinary Incontinence in Women A Pilot Randomi zed Trial Female pelvic medicine Reconstructive surgery May/June 2014-Volume 20-Issue 3 pp123-184.TABLE IGeneral InformationsTable IIVOIDING munimentTable IIIVOIDING HISTORY1