E-business Marketing Plan of Oxygen and iVillage.com

E- lineage market Plan of Oxygen and iVillage.com\n admission The Internet has become more and more popular. The second of Internet users is estimated to gain ground approximately 300 wiz thousand thousand by the end of 2002. (http:// www.sohu.com) With far-flung acceptance and low-cost entrance, it is ever-changing the worlds economy. Developing business opportunities in the Internet has grown considerably. The disturb of the Internet on business is akin to previous innovations that modify not only one business sector besides every business sector.(Jaworski and Rayport, 2001) These earthshaking changes in the environment take up new approaches to think roughly business strategies.\n\nThe Internet greatly impacts on the media industry in recent years. In the screening of Internet environment, traditional media be going through a shakedown. The Internet can mix in all the functions of traditional media much(prenominal) as newspaper, magazine, radio and television, as w ell as tenderise new functions of e-commerce, distribution and interactivity. at that place are strong ground for believing that contemporary media are undergoing particularly dramatic technologically driven change, ...... This will be an era characterized by media interactivity, availability and diversity, with new freedoms for the customer.(Briggs and Cobley, 1998) The rules of competition hold changed in the new economy. Therefore, it is needful to explore the business strategies of media companies on the Internet. In this essay, iVillage.com and Oxygen.com are elect to analyze their e-strategies from a customers head teacher of view.\n\nBackgrounds of iVillage and Oxygen iVillage Inc., established in 1995, is recognized as a leading women media company and the number one source for womens cultivation online. iVillage.com is organized into branded communities crosswise multiple topics of high greatness to women and offers interactive services, peer support, inwardness and online access to experts and tailored shop opportunities. Content areas include Astrology, Babies, Beauty, provender & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) Oxygen Media is an co-ordinated media brand that combines the best qualities of cable television and the Internet to march women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, turkey cock Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of web sites including oxygen.com and Oprah.com, and a 24-hour cable network, available in 42 million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) intent market: Women Both iVillage.com and Oxygen.com focalisation on a proper(postnominal) niche market - women decrepit 25 to 49. According to the Womens...If you emergency to get a affluent essay, order it on our website:

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